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• Sales and Marketing Courses

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Sales and Marketing Courses

When you earn your bachelor's degree in Business Administration (BA) with a specialization in Sales and Marketing, your curriculum may include these career-enhancing sales and marketing courses:

• Consumer Behavior - Students in this marketing course analyze consumer-purchasing behavior as it relates to development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive, and social factors.
• Advertising and Public Relations - Providing an in-depth look at the field, this marketing course covers media relations, media buying, determining appropriate media, promotions, public relations and publicity development tools, methods for improving customer satisfaction, relationship-building strategies, and ethics in advertising and public relations.
• Salesmanship - This course addresses the complex and demanding responsibilities of sales personnel, including forecasting, territory management, understanding customer expectations and buyer behavior, gathering feedback, communicating, budgeting, and relating sales goals to marketing goals.
• International Marketing - Providing a conceptual framework for marketing internationally, whether exporting or establishing a multi-national enterprise (MNE), this marketing course explores development of international marketing programs as well as various macroenvironmental factors that affect decision-making in an international setting.
• Creativity, Innovation and New Product Development - Concentrating on creativity and innovation as tools for marketers and small business managers, students in this marketing course identify opportunities for using these processes and apply them to implement and expand product lines in corporate and entrepreneurial ventures as well as to introduce new products.

Sales and Marketing Course Requirements

To earn a Bachelor's degree in Business Administration at DeVry with a specialization in Sales and Marketing, you'll be required to complete 8 full-time semesters or 124 credit hours:

• 94 credit hours (about 30 courses) in your core curriculum
• 30 credit hours (about 8 courses) specific to the sales and marketing specialization

Although a few courses are worth 1 or 2 credit hours, most are equal to 3 or 4 credit hours. Here's the course load you will carry, depending on whether you attend DeVry as a full- or part-time student:

• Full-time student schedule = 15 credit hours (4 to 5 courses) per semester
• Part-time student schedule = 1 to 14 credit hours (1 to 4 courses) per semester

At DeVry, you choose the pace that best fits your life and your schedule.

To learn more about business administration and sales and marketing courses, as well as requirements for completing your bachelor's degree program, contact a DeVry representative or see the academic calendar.